The Customer is Always Right

Are they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop relationships with your customers, or even just to maintain them. While I don’t believe you need to have a customer service voice, I do believe you need to care.

While customers are more likely to voice if they’ve had a bad experience, people will share a positive experience, too, and it matters. Think about how many times you’ve asked a family, friend or someone you trust if they’ve tried that product? Did they like it? What was their experience like? (Unfortunately), we believe each other way more than we believe an ad.

Now, I don’t speak for everyone, but when a company goes out of their way to treat me well, I stay very loyal to them and tend to tell just about everyone. We are in a day and age when we need something, we get it almost immediately. To break through all of the options and noise, a company needs to differentiate themselves in an outstanding way. Customer service and the employees are the frontline. Make this count.

“At the end of the day, people won’t remember what you said or did, they’ll remember how you made them feel.”

We are past the time where an employee would walk you to the aisle and hand you the item you’re looking for (or even show you some options). At this point, you’re lucky if they even know where in the store you can find it. I don’t blame employees for this, I blame the company. If the company doesn’t care enough to make the employees job worthwhile, that’s exactly how the employees will treat the customers coming in.

Depending on where you’re shopping, customers do have an expectation of what their experience will be like. If you can exceed a customers’ expectations, not only will they come back, but they’ll tell others who will give your company a try too. If you care about your business, you need to care about your customers. Go the extra mile to do so and I promise that you’ll see a difference.