ADVERTISING

While most are celebrating (or mourning) their football teams, I'm here to talk about the important part of the game. The ads. I watched,...

While reviewing my notes documenting my first impressions of the ads this year, I can't help but remind myself it cost $7 million just to...

Based on a True Story I traveled to Target to pick up a strange, but much needed combination of items: ketchup, deodorant and cat food....

One thing I love about advertising is the need to take the expected and flip it on its head. Not so much to the point where someone won't...

I recently attended the District 4 American Advertising Federation (AAF) conference on behalf of my local Ad 2 Orlando chapter, during...

Yes, question everything. As a marketer, you should be asking a ton of questions every day. Who is the audience? What do we need to...